Welcome to Soft but Cynical—a small-but-mighty T-shirt shop where sarcasm meets softness. We’re not in the business of making you look like everyone else. We’re in the business of making you look like someone who gets it - and gets it comfortably.

Born out of a love for biting commentary and broken-in cotton, our shirts are printed on Comfort Colors—because if you’re going to be blunt, you might as well be cozy doing it. Each piece is designed to outlast trends, tantrums, and too many washes.

We’re proudly independent, and our shirts are made with intention:
👕 Comfort first
💬 Wit always
🧵 Quality that doesn’t quit

We’re not here to scream into the void; Just whisper something sharp in your ear, wrapped in the softest tee you own.

Thanks for supporting small biz with a big attitude.
Stay soft, stay cynical.

— Team SBC